minuseleven

VW's the Fast

By now you have probably all seen some parts of the (Crispin, Porter and Bogusky) VW campaign advertising the introduction of the GTI Mk V. IMO capturing the true essence of speed-enthousiasts, without making it a 'lad' thing; opening your windows in a tunnel to hear the sound of your engine, taking the car to bring in your delivery-food etc... It started in February with an online teaser (not online anymore) asking the public what the 'Fast' inside them looks like. Based on that outcome (probably not, but it is nice to think we had some influence) the rest of the campaign was based. Project Fast: this is the central website. Beautifully executed, with very cool customizable joyrides. Creating the fast: mockumentary about creating the Fast. Hilarious scenes in laboratory-setting. I presume this is taken from the DVD in the Fast-box new (and previous?) GTI Owners receive. TV-ads; introducing the fast: Hair Streamlined Officer Take out by the way: get your own 'Fast' here...